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Thursday, February 18, 2021

B2B Portal Powerful Weapon of Corporates

An English proverb rightly states that " Necessity is the mother of Invention “it roughly sketches a figure that every invention or discovery is because of its need in the markets specifically capitalistic markets.

With the dawn of LPG i.e., liberalization, privatization and globalization in 1992, India has opened the gates for public and private partnership which we call PPPs and thus need to create a global export import platform was felt for the first time which thereby resulted in the creation of B2B portal or b2b marketplaces in India which has not only broken the borders for the flow of market but also enhances the efficiency of both the suppliers and buyer.

Today, India is holding many corporates like Reliance industries ltd, IOCL, ONGC etc. Which are creating a milestone each and every day since the advent of b2b portals.

Let us try to understand some of the features of b2b portals which are helping corporate in functioning their work with full efficiency: -

1.Suppliers and buyers at a single platform- This is a key feature of b2b portals, one can imagine a situation of level of profit and business making when suppliers are connected with their target buyers on a single platform where both can directly connect to each other and make their deals final. With this, the ease of doing business of corporates has greatly achieved and this eventually leading towards increasing their capital to high extent.

2. Verified suppliers - The biggest problem of any buyer is the genuinity or originality of suppliers. Under the umbrella of b2b portal one can find verified suppliers in India which further means that the investment made by buyers in purchasing any kind of service is always genuine and of top notch quality because of the short investigation made by b2b portals in adding the suppliers to their site.

3.Ease of doing business - India has remarkably stood at 63rd position in world bank's "ease of doing business" ranking and it ultimately reflecting the usability of b2b portals. So, definitely with the advent of b2b marketplaces in full fledge it has enhanced the ease with which business are happening these days.

4.Access to millions of buyers and sellers - This is also one of the key features of using b2b portals, as it holds the feel of healthy competitiveness and keeps the notion of "Survival of the fittest".

Moreover, with such a vast number of buyers and sellers, definitely a business or a corporate has many choices.

5.Branding or advertisement - It is in interest of the verified manufacturers in India as their products can be advertised and bring in the eye of the respective buyers, keeping in mind the vast diversity of India, branding is also a necessary step to be taken by a supplier for the upliftment of their business.

This step is also taken by b2b portal along with the selling of their product so eventually this as a feature of b2b portal helps corporates in stabilizing them.

So, in this way we saw some of the important features of b2b portals regarding the corporates and there are unlimited features which could be elaborated but as we know "Experiences plays better than sayings" so get an experience and thank us later.

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